Growing Your Business with Awards

This year’s Beautification Awards are approaching. How can you use this program to build and grow your business? There are several ways it can be used to move your company forward.

Internally, the program can be used to create healthy competition between your crews. It can also be used as a reward for their work done on winning entries. Bring the crews and crew leaders to the banquet as a thank you for a job well done, with the crew leaders accepting the award plaques. Their pictures will then be in the chapter newsletter.

To help create name recognition for your company, use the awards to let the public know about your company’s achievements. Put blogs on social media and news releases in local papers where the jobs were located.

To be really effective, you need to be consistent in entering and publicizing your awards. If people see your company name, year in and year out, they will start to associate you with quality and high-end service. If you have built up name recognition, any advertising you do will be much more effective.

So enter this year’s Beautification Awards and use it to grow your business.

- Richard Cohen, Award-Winning Contractor, Richard Cohen Landscape & Construction